Here you are setting the stage in thinking and in actions for a successful campaign.
Here you are defining what success means to you and the assets you need to make it happen
When it comes to book sales, it's about the audience you have built and the buzz you've generated. Angels won't come and buy. Rather, thiose that will buy are the people you've invested time & value to nurture.
Here you are preparing individuals, tools and materials that will drive the books sales
Now you open cart so people can start pre-ordering the book, usually at a discounted price